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Despite Growth, There are Challenges Ahead for Digital Printing

Advancements in digital printing technology will help fuel continued growth in inkjet.

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By: DAVID SAVASTANO

Contributing Editor, Coatings World and Ink World, Coatings World and Ink World Magazine

We all know that digital printing and ink segment is growing, albeit faster in certain markets. Industry leaders say that as the technology improves, growth will continue across almost all printing segments. While Phil Jackman, global product manager, Digital, Sun Chemical, pointed out that inkjet today is very capable and can surpass image quality and productivity requirements for most markets, the growth and conversion rate can be slow. “This is mostly because mainstream print markets ar...

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